Nowadays, up to 55% of businesses invest in professional Search Engine Optimization services. If you need help doing that for your own business, this article is all you need!
Here, we explain everything you need to know about the best SEO services in Ottawa. From average prices, to the top companies, and even answers to FAQs.
Let’s start off with a basic question:
Why Do I Need SEO?
As a vital tool for effective marketing, SEO has become an invaluable part of any business. We can’t stress its importance enough in the world of digital marketing, so here’s a quick and easy explanation of what it can do for you:
What Should I Look for in SEO Services?
So now your next question is probably what SEO services you need.
Strictly speaking, it varies on a case-to-case basis, but here are the essentials for most :
1. SEO Audit
Your SEO provider should study your current strategy and evaluate it. They note where it needs improvement as well as where it excels.
2. Competitor Analysis
As they say, knowing is half the battle. Knowing your online and offline competitors can help you take advantage of the niches they don’t fill and create effective marketing strategies.
3. Custom Strategy
Cheap SEO services use copy-and -paste services that don’t do much to put your business on the first page of search results. It’s best to invest in high-quality SEO services that deliver custom strategies as no two businesses are exactly the same.
4. On and Off Page Optimization
On-Page Optimization refers to optimizing the features of your website for search engines, updating tags, site images, and analyzing the speed and usability of the site. It also takes into account the auditing of the website’s information structure, internal linking structure, and its redirects.
Off-Page Optimization refers to your backlink profile (which is other sites linking to yours in their webpages or blogs). It includes promotion of your website content to bloggers, development of shareable content, and monitoring your site’s mentions across social media.
5. Monthly Reports
As with any service, transparency is key to a good relationship. An agency that is reliable and trustworthy is what you want to look for, which means monthly reports.
This of course is assuming you will be working with an SEO provider for longer than a month – which you generally should, as SEO takes time.
6. Progressive Optimization
SEO is a marathon, not a race. This is why the best results come from continuous operation and strategy optimization based on results. Using analytical tools, you can easily see which strategies are working and which ones aren’t.
How Much does SEO Cost in Ottawa
Below are the average costs of SEO services in Ottawa, though prices may vary. We’ve separated the costs into the 4 most common ways SEO services are priced by both freelancers and agencies:
Hourly: $50 – $250
Project Based: $1,000 – $30,000
|SEO Copywriting||$0.10 – $0.50 per word|
|Keyword Research||$150 – $200 per topic|
|Website Audit||$500 – $2,500|
Monthly Retainer: $500 – $15,000 CAD
Performance Based: generallyup for negotiation (2 years of web analytics required)
The Top SEO Services in Ottawa
Now that we have those out of the way, here are the best SEO companies in Ottawa!
|BEST FOR||Overall SEO services|
|ADDRESS||115 Bank Street, Suite 23 OTTAWA, ON K1P 5N5|
|CONTACT DETAILS||(613) 416-9512 (888) 216-6189 [email protected]|
|OPERATING HOURS||Mon – Fri 9:00 am – 5:00 pm |
Sat & Sun closed
Ranked as the top 1 SEO company by Google in the year 2020, Algorank is one of the fastest growing SEO firms in Canada. It was founded in 2015, has 6 full-time employees, and serves 47 active clients with a retention rate of 95%.
Algorank is a full-service web design and development company that produces easy-to-navigate, professionally made websites at affordable rates. They create brand-focused design and SEO solutions and aim to provide the best user experience.
Their topnotch customer service is available on weekdays – and comes with employees who can communicate in English, French, Greek, and Mandarin!
We were very impressed by Algotech receiving the rank of 1st place for SEOs in Ottawa. Here are a few others who were impressed by their services:
”Marc has all the tools you need to take your business to the next level. If you are looking for SEO help – look no further!”
“I worked with Algorank to build our ForestFinancialPlanning.ca website, brand identity and business cards. Algorank collaborated with us to make our vision a reality. It was great to work closely with Shawn and adjust the site as new ideas came along.
I look forward to continue working with Algorank in the future!”
2. EKDENT MEDIA
|BEST FOR||Legal and E-Commerce companies|
Pay Per Click
Social Media Marketing
|ADDRESS||116 Albert St #200, Ottawa, ON K1P 5G3, Canada|
|CONTACT DETAILS||(613) 777-1960 [email protected]|
|OPERATING HOURS||Mon – Fri 8am – 7pm |
Sat – Sun closed
Ekdent Media is an award-winning custom boutique digital marketing agency based out of Toronto, Canada. They’ve been providing specialized and custom digital marketing services to various businesses ranging from local to multinational ones.
They take a simple and straightforward approach to ensure results are produced and communicated to their clients in a way that’s easy to understand and digest. Since their founding in 2014, they have consistently retained a high percentage of over 250 clients.
They also provide great customer service. Their dedicated team is always happy to assist both potential and existing clients.
With their dedication to results-driven services, Ekdent Media has consistently received great ratings from clients. We were hard-pressed to find a single review that was below 5 stars:
“Ever since we hired them, we saw so many improvements. Our exposure grew and we had more sales also. When I spoke to them, they just understood exactly what I wanted. They were also able just to explain how the goals would be met.”
“Edkent Media helped me with my website design l. Although they helped me with other services l, it was my website design that I was most impressed with. It just looked so great and even better than I expected.”
“Their digital marketing services have helped us build a strong online presence.”
Search Engine Optimization
Social Media Marketing
|ADDRESS||300 Earl Grey Dr Suite 390, Kanata, ON K2T 1C1, Canada|
|CONTACT DETAILS||(613) 702-0404 [email protected]|
|OPERATING HOURS||Mon – Fri 9am – 5pm |
Sat – Sun closed
Excentric is a full-service marketing agency with award-winning creativity. They’ve served a wide variety of companies internationally, delivering top-quality output.
Since its founding in 2005, it has been the go-to creative agency for companies needing reliable web design and development, graphic design, and digital marketing. They act as an extension of their clients’ marketing teams.
Excentric guarantees that they always go the extra mile, never settling for boring or “good enough”. They even say their work is not complete until you are completely ecstatic.
With a great track record and high retention rate, Excentric easily made it onto our list. Check out these reviews from happy clients:
“Working with Victoria and Kristy was a great experience. The final product came out well above our expectations. The eccentric team is very knowledgeable, professional and understand today’s needs for quality graphic design, web design and SEO. They not only listen but execute on the client’s vision. I would not hesitate to recommend this company for logo design, website creation and SEO optimization .”
“Victoria and Excentric Agency prepared the logo for my new consulting company and did an amazing job! They put together a few logos to choose from, made modifications as I wanted them, and ultimately produced a great design. Victoria was very responsive and the work was done in the quick timeline I wanted. I highly recommend them for any graphic design and website work!”
|BEST FOR||Marketing Strategy|
Paid Advertising Management
Social Media Marketing
Web Design & Development
|ADDRESS||333 Preston St Suite 1010, Ottawa, ON K1S 5N4, Canada|
|CONTACT DETAILS||(613) 866-9327|
|OPERATING HOURS||Mon – Fri 8am – 5pm |
Sat – Sun closed
SEOPlus is an award-winning digital marketing agency with multiple offices throughout Canada and one in the US. They dedicate themselves to developing and implementing an extensive online marketing strategy for their clients.
They boast a marketing team with specialists in SEO, PPC, Content Creation and Distribution, Social Media, PR, Web Design & Development and Graphic Design. They are also a Google Premier Partner – a prestige only the top 3% of businesses globally are able to reach!
They offer free website reviews and even provide tips to help increase your revenue with no obligation. Their customer service is excellent, with a very fast response rate and high ratings from satisfied clients.
With excellent in-house operations and great customer service, SEOplus has constantly received stellar reviews from clients. Read them here:
“I have been a client of SEOplus for 3 years. After trying a few other SEO companies, SEOplus have been the best. They are professional and provide an excellent service. They designed my website and are now in the process of restructuring my on-site SEO. They have an efficient use of account managers who delegate to the right specialist for each project. They have a skill in understanding my business, marketing goals and what should be a priority. I would have no hesitation in recommending them. Damian Wyard MSc.PT. Physiotherapist and business owner.”
“The staff at SEO+ deliver on every aspect of my SEO strategy. They are attentive, they work hard, they deliver results and they show me the data that supports the work they do for me. I recommend SEO+ to anyone looking for a reputable SEO company to drive their online marketing strategy.”
5. EXTENSION MARKETING
|BEST FOR||Small to Medium Sized Businesses|
Research & Analytics
Lead Conversation and Sales Processes
Web & Digital Services
|ADDRESS||5335 Canotek Rd #100, Gloucester, ON K1J 9L4, Canada|
|CONTACT DETAILS||(613) 327-9472 [email protected]|
|OPERATING HOURS||Mon – Fri 9am – 5pm Sat – Sun closed|
Extension Marketing is a one-stop marketing firm that specializes in the unique needs of small, medium sized and multi-location businesses.
As a virtual marketing team, they work as an extension of your existing management team, assessing current sales and marketing initiatives. They strongly believe in a “strategy before tactics” approach based on your needs and budget.
They are Ottawa’s first and only virtual marketing department, but that doesn’t mean they aren’t good at what they do! With a high customer retention rate and overall satisfaction, you can’t go wrong with them.
Being Ottawa’s only virtual marketing department comes with many expectations, all of which are easily met by the Extension Marketing team. Check out these reviews from satisfied clients:
“Excellent marketing agency, reliable, fair, creative, experienced and above-all trustworthy. I highly recommend Pat Whalen and his company.”
“If your company has the opportunity to work with Pat and his Extension Marketing team take advantage of it, you won’t regret it”
FAQs About SEO
With that, we conclude our list of the top SEO service providers in Ottawa. We hope you found all the answers you needed here.
Did we miss a company you recommend? Let us know! We would love to hear from you.
What if you’re looking for web designers in Ottawa? Check out this article for a list of those instead!