Having a website for your business is a big help to attract the attention of possible clients. They would have a go-to place to learn more about what you have to offer.
However, you don’t put it up there, forget about it, yet expect it to do its work. You have to be mindful if it’s time for some tweaks here and there.
A website refresh is all about enhancing your existing website to make it more effective. But the bigger question is “When do you need one?”
Is it time to refresh your website?
A website refresh is like taking on a home improvement project. You want to improve the aesthetics and functions of what you already have.
Here are some sure signs that it’s time for you to have your website refreshed.
1. Long Loading Time
Imagine lining up for a cup of coffee to perk you up in the morning. Instead, you got stuck in a long queue and feel frustrated instead.
A long loading time elicits the same feeling of frustration for potential customers visiting a site. That’s why it’s important to check if your site is loading quickly.
If it’s not matching the standard two-second loading speed, feel free to contact your web designer. They would know how to resolve this issue.
2. High Bounce Rate
In layman’s terms, a bounce rate is leaving the website without engaging in it deeply. A high bounce rate means people visit your website but found it lacking.
To give you some visuals, it’s like stepping into a furniture store, taking one sweeping look, and stepping out of the premises immediately. You wouldn’t want this to happen to your business, whether physically or virtually.
Also, a high bounce rate is like getting on a romantic date and knowing in the first few minutes that there won’t be a second one. What’s worse, you invent all sorts of excuses to end the present date fast.
Refreshing your website can help reduce bounce rates. You may create more engaging content or make navigating your site effortless.
3. Not Mobile-friendly
Most people are very dependent on their phones nowadays. It doesn’t matter if it’s an iPhone or an android.
Thus, if your website isn’t optimized for mobiles, you have to consider refreshing it. You can use the services of top app developers to create a mobile-friendly version of your site.
Don’t let potential clients get frustrated with a website design that doesn’t fit or work on small screens. Remember that there are features that look or run well on desktops and laptops but not on phones.
4. Looking Drab
Have you opened your closet and noticed that every article of clothing seems boring? Then you realize you have to schedule a quick excursion to Byward Market to buy new ones.
The same is true with your website. You have to be aware when the contents of your site don’t appeal to people anymore.
You can use the services of a reputable photographer to capture eye-catching images. Choose pictures that best represent your business and those that will wow readers.
Providing engaging content can also increase your conversion. Some animation wouldn’t hurt either.
One key is to keep an eye on how your competitors present their websites. You can get an idea of the current trends by checking how other businesses in the same field maintain their sites.
5. Contains Outdated Information
What if you chance upon a destination package on a travel agency website and it gets you super excited? Then, upon checking, a staff of the said agency told you it’s not available anymore.
How about if you have a serious need for a plumber and you’re trying to reach them through the contact number they have on their page? However, all you get are beeps or automated messages.
In both instances, these businesses may lose potential clients or gain negative feedback. It’s all because they have not updated some vital information on their websites.
If you have a website for your business, make sure that all details are up-to-date. This way, people would have a seamless and positive user experience while visiting your page.
Having a website is a serious commitment. You have to maximize the use of this business tool by refreshing it on a regular basis.
Did we miss any more signs that can tell you that your page needs a refresh? Shoot us a message and share your thoughts.
Aside from having an updated website, there are also some ways to engage your target market. You may look at these articles to help you get a higher conversion rate: